
Prepped by Arc & Iron for the NPC Whitney Jones Classic in Mesa, Arizona.
Online coaching · Bodybuilding · Powerlifting · Nutrition · Contest prep
Custom training and nutrition from a competing bodybuilder, adjusted from your real numbers. The plan is the arc. You are the iron. Change happens where they meet.
Takes about 2 minutes. 3-month minimum. Ages 18+.

01 · Fit check
Coaching works when both sides do the work. Read this before you apply.
02 · Results
Real clients coached by Arc & Iron, on stage and off. Shared with their permission.

Prepped by Arc & Iron for the NPC Whitney Jones Classic in Mesa, Arizona.

Final weeks of prep. Conditioning built for the Bikini division.

Training and nutrition built around her division, one block at a time.
Transformation · Fat loss phase






One fat loss phase, start to finish. Jade is now on a maintenance plan built to hold the result.
03 · Packages
Every package is built for you from scratch and delivered through the TrueCoach app.
3-month block
3-month block · Recommended
3-month block
4-month blocks · 18 to 24 weeks
All packages bill monthly in minimum blocks. No refunds. If life gets in the way, unused time is banked for 12 months so you can pick up where you left off.
04 · Contest prep
I compete. I know what the last two weeks feel like. That is why I am in the room for them.

Your labs get reviewed through prep so the diet and supplements are built around what your body is actually doing.
For Phoenix-metro athletes, 8 to 12 hands-on sessions in the final two weeks, depending on your split.
I attend your show, in state or out. You focus on the stage. I handle the plan.
05 · The method
Hypertrophy, strength and nutrition, welded into one system. Tap any line to see how it works.
Every lift has a rep range, a target effort and a clear rule for when weight goes up. Isolation work runs on double progression: own the top of the range, then add load. No random jumps, no guessing.
Main lifts ramp up through feeder sets at about 60% and 80% of your working weight, then one hard working set at RPE 8, two reps in reserve. Powerlifters also get percentage-based work off their 1 rep maxes.
Volume and intensity are managed across the block so you keep progressing without grinding yourself down. When sleep, stress or recovery slip, the plan adjusts.
Machines and dumbbells for most lifters, barbells when your goal or sport calls for it. No redundant movement patterns in the same session. Every exercise has a job.
Send your sets in the TrueCoach app, up to 5 form reviews a week. Elite clients also get Loom video breakdowns with fixes you can use next session.
Custom macros and meal plans built around foods you actually eat, verified against their targets before delivery and adjusted from your check-ins and weigh-ins.
06 · Getting started
Two minutes. Tell me your goal, your training history and your timeline.
30 minutes to see if we are a fit. No pressure either way.
Intake form, progress photos and your coaching agreement.
Training and nutrition delivered in the TrueCoach app.
Check-ins, form reviews and changes based on your numbers.

07 · Your coach
I spent my twenties drinking, smoking and broke. Now I am a competitive bodybuilder and the head coach of Arc & Iron Coaching.
I have rebuilt my body and my life under real pressure, as a dad, through a divorce, a custody fight and a layoff. That is the coaching you get: direct, laid back and built for real life. You will always know what to do and why you are doing it.
I coach physique competitors, powerlifters and everyday lifters from San Tan Valley, Arizona, with clients across the US and internationally.

2016 → 2026
No shortcuts in between. A plan, a lot of reps, a few bad years and not quitting. Here's the long way, in four chapters.
The long way here · 01 / 14
01 The low years

Mid 20s
Drinking and smoking my life away. Thumbs up like everything was fine.

2011 to 2016
Had my two daughters and got divorced. Living paycheck to paycheck between rent and child support, driving a busted '99 Honda Civic across the Arizona and California desert to see my girls whenever I could afford to.

The bottom
Still no gym. Drinking and smoking nonstop, depressed. Honestly surprised I'm still around.
02 The turn

2016 to 2018
Met my partner and quit drinking and smoking. Started a custody battle for my daughters that would drag on for over half a decade.

2019
Started educating myself on nutrition and training programs instead of guessing. It was the first time I took my body composition seriously.

2020
2020 was the year I worked on myself. COVID didn't stop me from chasing my goals. Started January at about 195 lbs.

2020
By August I was about 154 lbs. Roughly 41 lbs down in seven months.

By 2023
Won custody of my daughters, then got laid off.
03 The grind

2023 to 2024
Started my online coaching business while working as a trainer at a commercial gym, with no idea how to scale it. Deep in my powerlifting phase.

2024 to 2025
Coaching wasn't cutting it, so I took a real job with real income and real benefits. Ran several fat loss phases and taught myself how to scale the business while working full time to provide as a father.
04 Under pressure

January 2026
Quit my full-time job and embraced entrepreneurship again as clients started rolling in.

2026
Everything from the last ten years went into this one.

2026
Dennis James Classic Arizona. Pushed some serious limits, on stage and in the business.
05 Your chapter
You need a plan, honest feedback and someone in your corner. That's the job.
Apply for coaching
Evolve under pressure
If you need guidance and want your life back under control, I have walked that road. Let's build your plan.
Apply for coaching08 · Apply
I read every application myself and reply to every serious one.
Application received
Pick a time for your free 30-minute consult. Use the same email you applied with.
09 · FAQ
Yes, if your home gym has the equipment and enough load to keep progressing, like adjustable dumbbells or a rack with plates. Send me photos or a list of your setup and I will program around it. If something is missing for your goal, I will tell you up front. A commercial gym works too.
Yes. Coaching runs through the TrueCoach app, so you can be anywhere. I coach clients across the US and internationally. In-person prep sessions are for the Phoenix metro.
No. I refer posing out to specialists so you get the best coach for each piece of your prep.
Contest prep covers bodybuilding divisions. Strength and powerbuilding goals are covered in Core and Elite coaching.
There are no refunds, but your time is not lost. Unused time is banked for 12 months, so you can come back and finish what you paid for.
It depends on your starting point, your goal and how consistent you are. That is why the minimum is 3 months. Real change takes a full block.